Storytelling is the best marketing

Rooted in Community by Goodwill of Colorado

I wrote and produced this video for Goodwill of Colorado’s mid year financial appeal. This short film brings to life the quiet, powerful way lives change when people come together. Through the metaphor of planting and growth, we follow real participants rebuilding their lives with the help of Goodwill — and the donors who make it all possible.

Brand Storytelling for CTV

Most people know Goodwill as a thrift store and donation center. Many don’t know that when you shop or donate at Goodwill, your purchases are helping your neighbors change their lives.

I developed these two TV spots as part of a larger campaign to strengthen audience connection to their actions and their actions.

Storytelling on Social Media

MCQUEEN @mcqueenfilm

LOGAN LUCKY @loganluckymovie

  • Film’s Instagram Page

BLEECKER STREET @bleeckerstfilms

  • Brand’s Instagram Page

INSIDE THE BLACK BOX @crackle_tv

  • Series campaign on Crackle’s instagram

  • Webby Awards Honoree

THE ART OF SELF DEFENSE @taosdfilm

  • Film’s Instagram

I oversaw the marketing campaigns for:

Below is a sample of some of the social content from the social campaigns that I managed for Strong Studios, Landmark Studio Group, and Bleecker Street.

This toy will beat up all your other toys. Jimmy Fallon and Jesse Eisenberg reveal the limited edition The Art of Self Defense action figure!
Why karate? Because it is the path to power. How karate? Punching and kicking with strength and precision. When karate? Now. Where karate? Here. Our dojo is now accepting applications.
Rolling Stone can't get enough Logan lucky. Witness these hilarious characters in theaters now!